Some major corporate names have started to create advertisements with environmental messages, especially for Environment & Development. Most notable are Saudi Arabian Airlines, which started a campaign about the environmental considerations it applies when choosing its new fleet, and Grohe which launched a campaign about water-saving tap and flushing cistern. Rolex Awards for Achievement, promoted for the first time in the Arab region exclusively through Environment & Development, has attracted hundreds of entries from all over the Middle East, one of which was chosen to join the international laureates. The publishers believe that advertisers will follow readers. Environment & Development is now the ideal proven media outlet to promote corporate environmentally friendly messages and services all over the Middle East. ADDRESSING OVER 240 MILLION PEOPLE IN A 100 BILLION DOLLAR ENVIRONMENTAL MARKET An immense market for environmental technologies is developing in the Arab World, presenting unprecedented investment opportunities. In a recent study, the World Bank has estimated investment needs in the environmental sector across the Arab countries at $10 billion annually, including capital expenditures and costs of institutional support. The survey showed that an investment of $100 billion will be needed over the coming ten years in the following fields: - Water supplies and waste water management, $30 billion. - Treatment of air pollution from industrial activities, $25 billion. - Land and resources management, $25 billion. - Reduction of pollution from leaded car fuel, $7 billion. - Institutional support and management, $13 billion.