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Corporate
Environmental Profiles
Al-Bia
Wal-Tanmia (Environment & Development) is creating a monthly special
section on environmental corporate responsibility. This section will
act as a forum for corporations working in the Arab World to reach thousands
of concerned readers and communicate their environmental policies to
them. The magazine will also give corporations a unique occasion to
verify the image they project to the Arab public.
Why
a special section on corporate environmental responsibility?
Lately, the concept of sustainable development has been spreading dynamically
throughout the world. In an effort to respond to growing social demands
for more corporate transparency, most major private businesses are reporting
yearly about their environmental and social programs.
Unfortunately, this kind of reporting is still absent in the Arab region.
The Environment & Development magazine believes, however, in the
necessity of acting fast to bridge the information gap between the Arab
public and the private sector. We are confident that companies can gain
competitive edge, improve their image and credibility, and boost shareholder
value by adopting sustainable practices and informing about them.
Why Environment & Development magazine?
As the leading environmental and nature magazine in the Arab region,
Environment & Development has been playing a central role in educating,
informing and empowering the public. We derive our strength from a thorough
knowledge and understanding of current and emerging sustainability issues
and of public perceptions - and from our ability to interpret and communicate
these appropriately and effectively. Our success has always been guaranteed
by our independence and our objectivity.
Realizing the impact of Environment & Development on the way the
society thinks and behaves with respect to the environment, we have
made it our duty to enlighten the Arab public about environmentally
responsible practices in the region. Without the help of the media,
corporations will not receive the signals they need to provide Arab
societies with more sustainable products, services and policies.
What are the features of the section on environmental responsibility?
- Environment &
Development offers companies the possibility to publish a 2 to 8-page
special profile on their environmental policies.
- The content will
be decided by the company and edited by the magazine.
- Environment &
Development can provide editorial and design services if needed.
- In an effort to
promote corporate environmental responsibility, special prices will
be offered. For more details, please contact us.
- The magazine will
also launch on its website a discussion forum to collect readers'
views and opinions on companies promoted in the magazine.
- A feedback report
reflecting how the public perceives specific companies will be provided.
How has Environment
& Development collaborated with corporations?
The magazine has already collaborated with major corporate names showing
serious commitment to the welfare of the environment. Many prestigious
corporations like Rolex, Saudi Airlines and Shell have started creating
advertisements with environmental messages especially for Environment
& Development. The magazine has also published many special sponsored
profiles on several small and big businesses. Ford Motor Co., the leading
car manufacturer in the world, has promoted through Environment &
Development its environmental grants for the Middle-East guaranteeing
thousands of entries to the competition since its establishment. Grohe,
the worldwide company for water technology, has also launched exclusively
through the magazine a campaign about water-saving taps and flushing
cisterns.
Below, we present a sample of the special sponsored profiles that have
been published in Environment & Development magazine since 2001.
A folder of the Arabic full text of those special profiles will be provided
upon request.
For more information, please contact us
:
Environment & Development Magazine
Echmoun Bldg., Damascus Road
P.O.Box: 113-5474, Beirut 1103 2040 Lebanon
Tel: (+961)1- 321800, Fax: (+961)1-321900
E-mail: envidev@mectat.com.lb
Sample
of the Special Profiles
Ford Motor Company's Conservation & Environmental Grants:
Al-Bia Wal-Tanmia (Environment & Development), July-August 2004,
volume 9, number 76-77
Ford Motor Company has been carrying a long and fruitful collaboration
with Environment & Development magazine. Many advertorials were
posted in the magazine to promote the image of Ford as a company actively
protecting the environment all over the Arab world.
In summer 2004, Ford Motor Company celebrated five years of launching
its Conservation & Environmental Grants program in the Middle-East
region. On this occasion, the company published an eight-page sponsored
report in Environment & Development magazine. Ford explained about
its environmental policies in the Arab region and its commitment to
supporting groups and individuals striving to save their natural and
cultural heritage.
The report contained an exclusive interview with Andy Acho, the worldwide
director of Environmental Outreach and Strategy for Ford Motor Company.
A review of some of the projects that received funding from Ford's program
was also included. More than 330 thousand dollars were distributed for
various environmental causes like the protection of sea turtles in Kuwait,
the study of dolphins and whales in the Sultanate of Oman, the development
of new techniques for water management, the conservation of biodiversity
in Saudi Arabia etc.
Grohe Water Technology:
Al-Bia Wal-Tanmia (Environment & Development), July-August 2002,
volume 7, number 52-53
Grohe, the worldwide company for water technology, has collaborated
for a long time with Environment & Development in launching its
campaign for water saving tabs in the Middle-East. One of the advertorials
published in the magazine focused on the environmental policy of the
company based on saving water as the most important but scarce resource
in the region. Grohe stressed on its commitment to protecting the environment
as well as its social responsibility towards all its employees and stakeholders.
CHEP Technology:
Al-Bia Wal-Tanmia (Environment & Development), June 2003, volume
8, number 63
CHEP Technology, a French company manufacturing natural products for
the cleaning, agricultural and cosmetics sectors, posted a 2-page sponsored
profile in Environment & Development magazine in June 2003. In the
profile, the company explained about its environmental policy based
on the development of products made only of water and essential oil
complexes derived from plants.
CDB ME RUBIN:
Al-Bia Wal-Tanmia (Environment & Development), April 2003, volume
8, number 61
In April 2003,
Environment & Development published a 2-page sponsored report on
CDB ME RUBIN, a Russian company designing platforms for the development
of oil fields. The report included an illustration of environment-friendly
technologies developed by the company to deal with pollution caused
by oil leakage in the sea.
Phytogenetics Scientific and Production Center of Biotechnology:
Al-Bia Wal-Tanmia (Environment & Development), March 2003, volume
8, number 60
Phytogenetics, a Russian research center for the development of new
breeds of plants using biotechnology, posted a 2-page sponsored article
in the March 2003 issue of Environment & Development. The center
exposed in the article an overview of the technologies developed in
its laboratories as well as the plant products sold on the Russian and
international markets.
Cedar Environmental:
Al-Bia Wal-Tanmia (Environment & Development), July-August 2002,
volume 7, number 52-53
To promote its rapid composting technology for the management of organic
waste, the Lebanese company Cedar Environmental posted an article in
Environment & Development in the summer of 2002. The company explained
about the techniques used for producing compost and approved by the
American Agency for Protecting the Environment.
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